About Us
OUR STORY AND VALUES
HOIST was created as a result of a destiny crosspath that brought Panagiotis and Joan to join forces, sharing their passion and professional experiences to create a project with the aim to inspire and empower women into daily healthy life and feel good about themselves, no matter shapes, sizes or ages.
Our story
Panagiotis, has developed his career as a Fitness and Wellness coach mainly in Athens. During many years he is been a Reebook ambassador, organizing and presenting successful fitness events in the city that could gather up to 60 o 70 participants, most of them, women. He actually works as an independent Fitness coach and he is specialized in Body Conditioning and Dance/Aerobic.
Joan's experience, on the other side, comes from business fashion world. He has worked for several years as Product Manager for spanish brands like Mango or Inditex in his native city Barcelona. In all those years, he has focussed in Women's product, gaining a deep knowledge about fabrics, patterns, trends and most important, women's clothing needs.
HOIST is a brand that wants to create a feel-good atmosphere between women and support them to have a balanced life. We don't believe in being a fitness-obsessed but we do support having healthy habits that can translate into a positive physical and mental health.
Our values
COMFORTABLE IN YOUR OWN SKIN
It‘s not about the shapes. It‘s not about the kilos. And definitely it‘s not about the age.
Everyone has different charachteristics and qualities, which is great! Otherwise we would be just copies of a copy.
In HOIST we believe in being natural. It‘s not about changing who you are, but just reaching the best version of yourself. For that, we look for the best styles and fabrics that fit to your personality. You can use them for a simply walk, for your daily life or for your training sessions.
What matter the most to us is that you feel good on them.
REACH, NOT OVERREACH
Take care of yourself. And it is not just excercising but keeping simple healthy habits and treat yourself every now and then: eat your favorite sweet, get that dress you saw on your favourite shop or skip the gym and go for a drink with your friends.
Our aim is to motivate you reach your goals without taking it to the extreme or adding unnecessary pressures. Let's reach, not overreach.
Achievable goals can take you to the next ones.
YOUR FREE BODY MOVEMENT
Get rid of that old thought that to look great we must "suffer" with heels, body shapers or uncomfortable outfits.
Being natural is the new beauty.
We say yes to femininity but also that you feel free to move in any way your body wants. Don't put it under unnecessary pressures and look for comfortability while looking gorgeous.
